Klick Health Expands Behavioral Science Team

TORONTO & NEW YORK–(BUSINESS WIRE)– Klick
Health today announced it is expanding its Behavioral Science team
as part of its extensive lineup of in-house, full-service healthcare
marketing and commercialization capabilities. In sharing the news, the
company welcomed Sociology PhD, Tim Fisher, and Cognitive Neuroscience
Psychology PhD, Adam Palanica, onto its team of over 700 Klicksters.

“It gives us great pleasure to introduce Tim and Adam as new additions
to our Behavioral Science practice as we continue to find new ways to
provide more value, insights, and innovation to our clients,” said Klick
CEO and Co-Founder Leerom
Segal. “We believe that understanding the drivers that are required
to change behaviors of today’s complex mix of patients, caregivers, and
healthcare professionals is critical to driving business success. Our
dedicated team of behavioral scientists work alongside our data
scientists, strategists, and medical and branding experts to create
meaningful brand strategies and innovation opportunities.”

Klick’s Behavioral Science practice provides invaluable insights into
the world of behavioral change by utilizing the unique knowledge and
history of psychology, sociology, behavioral economics, and
neuroscience. The team offers a fundamental and efficient framework for
being able to understand, explain, and implement various cognitive
processes, decision making, heuristics, biases, and schemas – taking
into account biology, evolution, development, culture, and social norms.

Segal added, “Brain science helps explain how people behave,
while behavioral science helps explain why people do what they
do. Applying these unique backgrounds helps predict future behavior in
an ever-changing environment, and thus, allows us to design effective
behavioral interventions.”

Tim Fisher, PhD – VP Brand Strategy & Innovation
Fisher
joins Klick with a PhD in Sociology from the University of Southern
California. He started his career as an Assistant Professor of Sociology
and has extensive industry experience utilizing his deep understanding
of human motivations and behaviors to build meaningful health marketing
programs across numerous therapeutic areas, including Alzheimer’s,
diabetes, IBS, MS, oncology, psoriasis, osteoporosis, and other chronic
conditions. Previously he leveraged theories and models of human
behavior as a springboard to help develop innovative brand strategies
that uniquely differentiated the brands he worked on.

Upon joining the company, Fisher said, “Klick has an unusually high
concentration of smart and creative minds, who are passionate about
solving important healthcare challenges. I’m excited to be part of the
Klick community and help our clients achieve great things by better
empathizing and connecting with the growing number of diverse
stakeholders across the healthcare universe.”

Adam Palanica, PhD – Behavioral Scientist
Palanica joins
Klick with a PhD in Cognitive Neuroscience Psychology and proven
expertise using neuroscience research techniques and technologies, such
as electronic eye-tracking, electroencephalography (EEG), and
skin-conductance response, to obtain important insights on how people
think and behave. He is an expert in the creation, interpretation, and
communication of quantitative and qualitative analyses and has been
published in numerous scientific journals, including Journal of
Nonverbal Behavior, Journal of Vision, Visual Cognition,
Attention, Perception, & Psychophysics, and Perception.

“I’m delighted to join Klick to bring new insights and research
methodology for studies with our clients,” Palanica said. “I’m
especially excited about examining the drivers of human behavior in
healthcare, including subconscious or implicit factors that affect
health and wellness attitudes, beliefs, and cognitive bias.”

Unique among health agencies
Having an in-house Behavioral
Science practice is unique among health marketing agencies. Most retain
behavioral scientists on an outsourced, project basis. Segal
acknowledged the move is unorthodox by today’s standards – calling it
another differentiator, which “will help inoculate ourselves against the
status quo.”

A few years ago, Klick announced the establishment of Klick Labs, an
in-house digital innovation center to help life science organizations
advance healthcare through the application of emerging concepts and
technologies.

Klick Labs recently made headlines around the world with the
introduction of its groundbreaking SymPulse™
Tele-Empathy Device, which wirelessly records and transmits movement
disorder tremors to create clinical empathy giving physicians and
caregivers the ability to feel what it’s like to tremor.

Today’s news also follows a number of other recent senior hires,
including new Chief Medical Officer Holly Henry; SVP Medical Strategy
Jasmine Singh; Chief Creative Commercial Officer NYC Elliot Langerman;
Client Service Lead Joanna Jacobs; and Group Account Director Jodi
Brichan.

About Klick Health
Klick
Health is the world’s largest independent health marketing and
commercialization agency. Named MM&M’s 2016 Large Agency of
the Year, Klick is laser-focused on creating solutions that engage and
educate healthcare providers about life-saving treatments and help
inform and empower patients to manage their health and play a central
role in their own care. Every solution hinges on Klick’s in-house
expertise across the commercial universe—strategy, creative, analytics,
instructional design, user experience, relationship marketing, social
and mobile. Follow Klick Health on Twitter @KlickHealth.

About Klick Inc.
Klick operates with a fiercely independent
spirit at the intersection of technology, creativity, and strategy. The
Klick family is a diverse group of people who are driven and connected
by a shared culture and commitment to the relentless pursuit of
awesome at Klick
Health, K2
Digital, Klick
Learning Solutions (KLS), and Sensei
Labs. Established in 1997, Klick has teams in Atlanta, Connecticut,
Chicago, Los Angeles, New Jersey, New York, Philadelphia, San Diego, San
Francisco, and Toronto. Klick has been recognized for having one of the
top 10 intranets in the world and has been consistently named a Great
Place to Work, Best Workplace for Women, Best Employer, Fastest Growing
Technology Company, and Best Managed Company. Klick’s co-founders wrote New
York Times Bestseller The Decoded Company (Portfolio/Penguin,
2014), the first book about big data in the workplace. For more
information on Klick companies, go to klick-inc.com.

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