Agencies to provide healthcare brands strategic alignment between
promotion and medical communications
NEW YORK–(BUSINESS WIRE)– Concentric
Health Experience, an MDC Partners company and industry-leading
healthcare and wellness marketing agency, and Scientific
Global Communications (SGC), a renowned full-service medical
communications agency serving the pharmaceutical and biotechnology
industry, today announced that they have formalized an alliance in order
to provide healthcare companies a united brand strategy across both
promotional and medical communications.
“Concentric and SGC have partnered successfully for years in order to
provide clients with the widest range of expertise possible,” said
Jennifer Rudolph, co-founder and Partner of SGC. “By formalizing our
alliance, it allows us to strategically connect resources that will add
additional inherent value for clients across the board.”
As a result of the partnership, Concentric and SGC will offer a model
that provides senior level promotional and medical communications
resources on all accounts.
Ken Begasse, co-founder and CEO of Concentric, added: “It’s challenging
for brands today to provide a cohesive approach across an
ever-increasing number of communications channels, and many companies
struggle to align multiple disconnected agencies under one vision. With
this new model, brands will have access to one team that leverages
Concentric’s award-winning expertise in promotional health care
advertising as well as SGC’s deep bench of medical communications
experts.”
Concentric Health Experience joined the MDC Network in 2012, and the
agency was awarded Manny Agency of the Year in both 2011 and 2015.
SGC has fast emerged as a preeminent leader in medical communications by
combining solid scientific strategy with innovative creativity to change
behavior and shift paradigms across multiple channels.
About Concentric Health Experience
As the lead healthcare agency within parent company MDC Partners,
Concentric Health Experience is built to address the needs of
contemporary health brands in the ever-expanding healthcare space.
Established in 2002, the agency has offices in New York and London and
over 200 employees worldwide. The company has created a modern model of
integrated specialists within media and strategy to build healthcare
brands that are coherent, connected, and solution oriented, and was
named Manny Agency of the Year in 2011 and 2015.
Web | www.concentrichx.com
Twitter
| @ConcentricHX
Facebook
| https://www.facebook.com/ConcentricHX
LinkedIn
| Concentric
Health Experience
About Scientific Global Communications
As a premier innovator in medical communications worldwide, SGC is
committed to providing our clients with the highest quality promotional
and educational content and strategic marketing insight. The company is
built upon our fundamental understanding of healthcare and the synergy
of the roles among all industry stakeholders. Together, our team of
talented marketers, clinicians, strategists, creative and digital
experts generates groundbreaking multi-channel marketing solutions to
meet the spectrum of challenges faced by our clients in this rapidly
evolving environment.
Web | http://www.scientificglobal.com
LinkedIn
| Scientific
Global Communications
View source version on businesswire.com: http://www.businesswire.com/news/home/20160314005797/en/
Source: Concentric Health Experience
Cet article Concentric Health Experience and Scientific Global Communications
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