DKMS Teams Up with FNTSY Sports Network to Save More Lives

NEW YORK–(BUSINESS WIRE)– As the 2017 NFL season gets underway, fantasy football is at the
forefront for young males. International non-profit DKMS
is taking the fight against blood cancer into the fantasy sports arena,
aiming to educate these players about the benefits of registering as
potential bone marrow donors in a new partnership with FNTSY
Sports Network, one of the nation’s leading providers of fantasy
sports news and information.

The worlds of bone marrow donation and fantasy sports will seamlessly
intersect as DKMS donors and staff will appear on FNTSY programming via
video, radio and digital. They will recount poignant stories of donor
heroism while also discussing their own fantasy sports experiences. As
part of the partnership, DKMS will also be prominently featured on the
FNTSY Sports Radio and TV networks throughout the NFL season in addition
to content featured on RotoExperts
and DailyRoto.

Medical professionals who run the international searches to find matches
for patients with blood cancers or blood disorders have determined that
young males are the best candidates for bone marrow/stem cell donation
for those in need of lifesaving transplants.

With an annual audience of over 38 million fans who play fantasy sports,
FNTSY Sports Network provides a unique platform for DKMS to create
awareness for registering as a donor, helping fund the DKMS mission, and
joining forces with DKMS as a volunteer.

“Fantasy sports is popular among young men, the most requested
demographic group for bone marrow donors, which makes this partnership a
fit for DKMS,” said David Tratner, Vice President of Communications and
Marketing at DKMS. “We are breaking new creative ground for DKMS with
this partnership. We hope to make a significant impact on awareness for
the brand and in signing up more young males to the registry, which we
hope leads to search coordinators finding more matches and saving more
lives.”

Every three minutes, someone is diagnosed with a blood cancer or blood
disorder in the U.S. For many patients, a bone marrow or blood stem cell
transplant is the best chance at survival. According to DKMS, while 30
percent find a matching donor within their families, 70 percent of
patients must rely on an unrelated stranger who is virtually their
genetic twin to donate. Unfortunately, less than half of those seeking a
transplant will find a match. DKMS hopes to change those odds with
partnerships like this one with FNTSY Sports Network. For more
information on DKMS, to register or to fund the mission, please visit dkms.org.

“Using our platform to educate and advance the DKMS cause is a marriage
made in heaven,” said Michael Cardano, FNTSY Principal Staff Officer and
Director of the FNTSY Sports Radio Network. “The millennial population
that makes up the core fantasy audience is the perfect demographic to
absorb this vital information. Make no mistake about it, while fantasy
sports is entertainment and a departure from some of the harsh realities
life can bring, blood cancer is as serious as it gets and we couldn’t be
happier to use our platform as beacon to bring attention to help DKMS
tackle this disease.”

About DKMS

DKMS
is an international nonprofit organization dedicated to eradicating
blood cancers like leukemia and other blood-related illnesses inspiring
both men and women around the world to register as bone marrow and blood
stem cell donors. DKMS is providing patients with a second chance at
life, working closely with families from diagnosis to transplant and
beyond. The donor journey begins with a swab of the cheek that takes
less than 60 seconds and can be the action that leads to a lifesaving
transplant. DKMS, originally founded in Germany in 1991 by Dr. Peter
Harf, has organizations in Poland, Spain, the United Kingdom and the
United States. The U.S. office was started in 2004. Globally, DKMS has
registered more than 7.4 million people. To join the fight against blood
cancer or for more information, please go to dkms.org.

About FNTSY SPORTS NETWORK

The FNTSY Sports Network is the only 24/7 media company of its kind.
Housing both the FNTSY Sports TV Network and FNTSY Sports Radio Network,
the interactive enterprise provides popular Fantasy Sports and eSports
programming targeted at millennials and Fantasy Sports enthusiasts. With
digital sites RotoExperts.com, DailyRoto.com and SportsGrid.com, along
with distribution on its own platforms, and partners including Dish
Network, Optimum, iHeart, TuneIn, Xbox, Apple TV, the Associated Press
and New York Daily News, the FNTSY Sports Network is the go-to authority
for Fantasy news, opinion and entertainment throughout North America.

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